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Description
DRAKO is a leader in providing Device Graph Data, focusing on understanding the relationships between consumer devices and identities. Our data allows businesses to create holistic profiles of users, track engagement across platforms, and measure the effectiveness of advertising efforts. Device Graph Data is essential for accurate audience targeting, cross-device attribution, and understanding consumer journeys. By integrating data from multiple sources, we provide a unified view of user interactions, helping businesses make informed decisions. Key Features: - Comprehensive device mapping to understand user behaviour across multiple platforms - Detailed Identity Graph Data for cross-device identification and engagement tracking - Integration with Connected TV Data for enhanced insights into video consumption habits - Mobile Attribution Data to measure the effectiveness of mobile campaigns - Customizable analytics to segment audiences based on device usage and demographics - Some ID types offered: AAID, idfa, Unified ID 2.0, AFAI, MSAI, RIDA, AAID_CTV, IDFA_CTV Use Cases: - Cross-device marketing strategies - Attribution modelling and campaign performance measurement - Audience segmentation and targeting - Enhanced insights for Connected TV advertising - Comprehensive consumer journey mapping Data Compliance: All of our Device Graph Data is sourced responsibly and adheres to industry standards for data privacy and protection. We ensure that user identities are handled with care, providing insights without compromising individual privacy. Data Quality: DRAKO employs robust validation techniques to ensure the accuracy and reliability of our Device Graph Data. Our quality assurance processes include continuous monitoring and updates to maintain data integrity and relevance.
Country Coverage
(250 countries)Data Categories
- Identity Graph Data
- Audience Data
- Device Graph Data
- Identity Data
- Identity Linkage Data
Pricing
One-off purchase |
Available |
Monthly License |
Available |
Yearly License |
Available |
Usage-based |
Available |
Volumes
- million
- 1.5K
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