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Description
DRAKO specializes in Mobility Data, allowing businesses to assess traffic around out-of-home (OOH) advertising locations and measure the impact of their advertising strategies. By leveraging our Mobile Location Database connected to our Home Extension technology and Device Graph—which includes additional device types like CTV and UID2—we provide a comprehensive understanding of consumer behaviour and traffic dynamics. We can deliver more than just impression counts, we can identify the broader reach of exposed users’ devices as well as identify their Home and Work Locations using our proprietary modelling. Moreover, we can create and further segment actionable audiences for you to use on any DSP or Social Media site of your choice ! Our data allows for granular analysis, including timestamped traffic patterns, which is essential for optimizing visibility radius around advertising placements. We enable businesses to select high-traffic sites for OOH and digital out-of-home (DOOH) advertising while also measuring geolift and effective conversion tracking. Key Features: - Detailed Mobility Data for car and foot traffic, providing insights into consumer movement - Advanced measurement of traffic around OOH locations to inform ad placement strategies - Integration with Mobile Location Database for tracking consumer engagement and audience creation - Home Extension technology to identify devices linked to specific locations - Device Graph capabilities that include CTV and UID2 for comprehensive audience profiling - Granular timestamp analysis to assess traffic patterns when your DOOH Ad is displayed Use Cases: - Ad Placement Strategy: Optimise placement based on real-time traffic insights - Out-of-Home (OOH) Advertising: Evaluate high-traffic locations for maximum visibility and get impression counts - Digital Out-of-Home (DOOH) Advertising: Track effectiveness of digital campaigns in real-time - Outdoor Advertising: Measure foot and car traffic to enhance traditional advertising strategies - Visibility Radius Optimization: Fine-tune radius settings to maximise ad exposure - Advertising Impact Analysis: Measure geolift and conversion rates tied to specific campaigns - Market Analysis: Assess regional traffic patterns to identify potential markets for expansion. - Event Planning: Analyse traffic data to select optimal locations for events and promotions. - Retail Strategy: Determine peak traffic times to optimise staffing and inventory. - Urban Planning: Use traffic data to inform city development and infrastructure improvements. - Brand Health Tracking: Monitor changes in consumer engagement around advertising locations over time. - Competitor Analysis: Evaluate traffic patterns near competitor locations to refine marketing strategies. Data Compliance: Our Mobility Data is collected and processed in accordance with all relevant data protection regulations, ensuring that consumer privacy is maintained throughout the analysis process. It is all fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences. Data Quality: DRAKO employs stringent quality control measures to ensure that our Mobility Data is accurate and reliable. Continuous updates and validations keep our datasets relevant and reflective of current traffic patterns.
Country Coverage
(250 countries)Data Categories
- Location Data
- Foot Traffic Data
- Mobility Data
- Restaurant Traffic Data
- Real-Time Foot Traffic Data
Pricing
One-off purchase |
Available |
Monthly License |
Available |
Yearly License |
Available |
Usage-based |
Available |
Volumes
- million MAIDs
- 330
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